So you want a website…Things to consider

Having a website is an important part of marketing your business. 


  • establish a presence for your business 24/7, 365 days/year
  • are your online brochure or catalog
  • promote your services
  • sell your products
  • serve your customer immediately with the information they seek
  • heighten public interest
  • answer frequently asked questions
  • allow feedback
  • advertise employment information – recruiting packages 

Once you’ve decided you need a website – how do you plan for one?

Consider the Big Picture:

  • What is the goal of your website?
    • short term
    • long term
  • Who is your target audience?
  • How will your target audience find your website?
  • How will you measure the effectiveness of your website?
  • Who will maintain your website after the initial design process?
  • What is your budget?
  • What is your website timeline?

Here are a few helpful hints to get you organized:

  • Make a list of five websites that have designs that are to die for (not content – just design)
    • What do you like about each of those five sites? Navigation, Colors, Fonts, Videos, etc.
  • Make a list of three competitor’s websites
    • What services or products do you offer that are stronger than theirs?
  • Make a list of five descriptive words you want people to think of when they see your site (conservative, traditional, modern, goth etc)
  • Make a list of three strong words/phrases which your target audience will use to find your site

Now that you’ve thought about these important website concepts – what’s next?  Give OurWebmaster a call (541-247-0691).  We’ll guide you down the path of website development, design, and implementation.

OurWebmaster – Implementing YOUR future! 

Have questions?

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